EVIQ has signed a Memorandum of Understanding (MoU) with Universal Motors Agencies (ALTAWKILAT) to collaborate on expanding access to EV charging and promoting greater awareness of electric mobility across the Kingdom.
The strategic partnership aims to deliver customized public charging solutions for ALTAWKILAT customers, ensuring Saudi EV drivers benefit from enhanced convenience, efficiency, and cutting-edge technology.
As part of this agreement, both parties will explore customized charging offerings specifically designed to serve Universal Motors Agencies customers.
ALTAWKILAT Customers to benefit from expanded charging, awareness campaigns, and exclusive offers
A key pillar of the collaboration includes the potential expansion of the EV charging network in partnership with local entities. These new charging sites will be strategically designed to enhance accessibility and provide added value for Universal Motors Agencies’ growing community of EV customers.
The agreement also includes a joint marketing effort to boost awareness of electric mobility solutions across the Kingdom. Through campaigns, activations, and educational outreach, the partnership seeks to accelerate the adoption of EVs by highlighting their benefits and ease of use.
As a further demonstration of commitment, EVIQ and other PIF entities will be prioritized in exclusive ALTAWKILAT promotions on EV models, bringing value and incentives to customers looking to make the transition to an EV.
Additionally, the two companies will collaborate on data-sharing initiatives, focused on non-confidential insights including anonymized usage statistics, customer behavior analytics, EV sales volumes, and geographic distribution of ALTAWKILAT vehicles. These insights will help optimize the EV charging ecosystem and elevate the overall experience for ALTAWKILAT EV drivers.
Mohammad Bakr Gazzaz, CEO at EVIQ, said that, “At EVIQ, we are focused on building a smarter, cleaner future for transportation in Saudi Arabia. This collaboration with ALTAWKILAT further enables us to create a truly user-centric charging experience while accelerating EV adoption in line with Vision 2030.”
