UAE’s reverse logistics platform Cartlow acquires Dubai-based Melltoo

By Shilpa Annie Joseph, Desk Reporter
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UAE’s leading reverse logistics platform, Cartlow has acquired Dubai-based trusted classified platform for second-hand items, Melltoo to further dominate the global reverse logistics market.

In line with the acquisition, Melltoo customers will be automatically redirected to Cartlow’s platform, where they can shop or sell their pre-loved and never-used items.

According to the company statement, “Cartlow will continue to enable businesses in the region with its cloud base technology offering SaaS services to major players within the reverse logistics ecosystem paving the way to the circular economy through its sustainable practices.”

Mohammed Sleiman
Mohammed Sleiman
Founder & CEO

“More than 2 Million products have been sold on our platform since we launched with a ground-breaking contribution of saving more than 6 million kg of e-waste and 36 million kg of carbon emissions. Through Cartlow’s platform, Mellto customers will be enabled with a wide range of products and a more convenient way to shop and sell preloved products. We provide retailers, distributors, and sellers with the tools and technology to ensure an easy and convenient shopping experience for our customers. Our mission at Cartlow is always to provide the best-in-class experience to our customers within the re-commerce and reverse logistics landscape.”

This takeover will enable Melltoo customers with 30+ categories and over 500K products, as well as the benefit of unique value propositions such as free delivery, 10-day return policy, and 12 months warranty.

“Through its recommerce channel, Cartlow will continue its efforts to provide customers with amazing deals on products including; mobiles, tablets, laptops, home essentials and much more,” as per the company.

“We have built a great product with Melltoo, and I am excited to join forces with Cartlow to uplift the recommerce industry in the region. Partnering with Mohammed in his vision and execution was a no-brainer for me,” commented Mr. Morrad Irsane, CEO of Melltoo.

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