EVOPS Marketing DMCC, Dubai-based marketing and public relations management firm, has launched its new special package to help eCommerce retailers to integrate technology into their business and to attain their goals.
Combined with digital marketing and strategic guidance, the new package of EVOPS will optimize every aspect of the business, right from creating a retailer’s eCommerce platform to building online marketplaces.
Hina Bakht MD EVOPS Marketing DMCC
“Any successful eCommerce business is a combination of compelling products, great online user experience, seamless payment, outstanding logistics and powerful marketing. At EVOPS we are specialized in providing a comprehensive range of digital marketing services combined with strategic guidance on technology adoption and integration that optimize every aspect of the business. Right from developing single merchant eCommerce platforms to creating online market places, leveraging business by growing existing markets and tapping into new ones, our agency is fully equipped to support the market evolution.”
Although countries from the Middle East and Africa (MEA) have been relatively slow to adopt eCommerce, during the COVID-19 pandemic the region witnessed strong growth in the sector fueled by increasing digital demand. There are enormous opportunities for further expansion in the region especially in the UAE.
“Continuous innovation is driving consumer experience and expectations. We are witnessing a major shift in consumer behavior. Buyers are looking for quicker, safer, mobile, more intuitive and personalized experiences along with flexible payment options and instant fulfillment. The advent of artificial intelligence (AI) and machine learning (ML) has completely transformed and greatly enriched the customer experience,” Ms. Hina added.
According to experts, offering the in-store experience online is key for any eCommerce success and plays a vital role in retaining online shoppers. There are many tools ideal for businesses of all sizes that can help to replicate the brick-and-mortar experience online. “What is important to remember is eCommerce is here to stay and grow with more and more small and micro-sized businesses entering eCommerce landscape in response to consumer demand,” Ms. Hina stressed.
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