Expo Center Sharjah & UK’s Bett collaborate on educational events

By Arya M Nair, Official Reporter
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Expo Center_Bett partnership
Rep.Image (Courtesy: WAM)

Expo Center Sharjah and the UK-based Bett, the global community for education technology, have explored ways to boost collaboration in promoting the exhibition industry’s role in supporting the education sector.

An official meeting was held between the two sides at Expo Center Sharjah, involving key figures, including Mr. Saif Mohammed Al Midfa, CEO of Expo Center Sharjah, Mr. Tom Poole, Global Strategic Partnerships Director and Head of Key Accounts at Bett-Hyve Groups, and Ms. Camilla Johansen, Key Accounts Director at Bett-Hyve Group.

The discussion aims to create mutual cooperation, develop joint projects in the educational exhibition and conference domains.

During the meeting, both sides explored avenues for enhancing their partnership, exchanging best practices, expertise, and experiences related to educational exhibitions. Highlighting the importance of the meeting, Mr. Al Midfa emphasized that Expo Center Sharjah is committed to strengthening partnerships and exchanging knowledge and international best practices with global exhibition organizers to advance the contribution of the exhibition industry, positively impacting various economic, commercial, and cultural sectors.

Saif Mohammed Al Midfa_Expo Center Sharjah_Bett collaboration
Saif Mohammed Al Midfa
CEO – Expo Center Sharjah

“We are keen to foster innovation and deliver educational exhibitions that showcase the latest international expertise and educational methodologies from one hand, and fulfill the expectations of students, educators, and investors in the education sector from the other.”

Mr. Poole expressed his satisfaction with the meeting’s outcomes, adding that it would pave the way for promising avenues of collaboration and exchanging expertise as well as best practices in the field of specialized educational exhibitions.

Mr. Poole added that “We are committed to cultivating collaborative efforts with Expo Center Sharjah to build upon the existing successful endeavors of both organizations in the field of educational events. Our collaboration is expected to promote our exhibitions, making them potent platforms where students and teachers can acquaint themselves with the latest educational opportunities, innovative products and solutions, and the current global trends and supreme practices prevalent in this sector.”

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