Facebook testing to allow users to create up to 5 profiles tied to one account

By Shilpa Annie Joseph, Official Reporter
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Social media giant Facebook is reportedly testing a way for users to have up to five separate profiles tied to a single account.

As part of the test, certain Facebook members will be able to create additional profiles, and each one won’t need to include a person’s real name or identity.

“Users could have one for friends and another for co-workers, for example, each with its own feed. But they will only be able to comment or like another post with one profile,” according to the company statement.

Meta is stepping up efforts to drive engagement on the world’s biggest social network, which has seen growth slow, especially among younger users. The social media giant has previously offered multiple profiles but in a more limited way.

“Public figures, for example, have been able to manage multiple profiles for years, and the company has also let users create different identities for dating or college,” as per the statement.

The company said that additional profiles are still required to adhere to Facebook’s content policies and will tie back to a user’s core account, which means rule violations on one profile will affect the others.

“The test won’t change how Meta calculates its monthly or daily active user totals, which are reported during earnings. The multiple-profile effort is just a test for now, and includes some of the US users and those in a handful of other countries,” according to the statement.

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