Mr. Abdullah al-Badr, CEO of Almarai, the Saudi multinational dairy company opened the fourth Conference of Almarai for Food Safety 2021 on 24th August 2021.
The virtual gathering saw representations from the Saudi Arabian Food and Drug Authority, the Ministry of Environment and Water and Agriculture, the Ministry of Health, the US Food and Drug Authority, the Food and Drug Authority of Jordan, and Dubai Municipality who discussed innovative practices that ensure food safety for a sustainable future.
The event which attracted a high level of international representation through virtual presentations saw prominent dignitaries such as Prof. John Keogh, Founder and General Manager of Chantala from Canada, Dr. Joan Taylor, Co-founder of Cultural Excellence (TSI) from the United Kingdom and Dr. Hammoud Al-Naghmaishi, Head of Risk Communications in the Food Sector at the Food and Drug Authority, Saudi Arabia speak about “Digital Transformation in Food Ecosystems”, “Food Safety Culture and The Power of Data”, and the future of food safety.
The audience also noted that the concept of “food safety intelligence” provides a framework for knowledge that can be applied globally, because it is more than just a technique, as it comes to leadership, creativity, and culture, leading to more effective and modern approaches and processes.
The Almarai CEO remarked that the 1,000-year partnership between pastures and local food safety and quality agencies, and their international counterparts is pushing them to constantly improve the meaning of food safety in a sustainable manner.
He further added that the trends and visions put forward during the event will help in how we know how to adapt our processes and procedures to reach new and more effective ways of working to ensure food safety and enhance the protection of our brand.
Mr. Al-Badr remarked that his firm is committed to developing and improving the safety and quality of food within its strategic plans based on quality worthy of confidence in order to maintain the confidence of consumers and customers in our products and services and build on them every day.