French multinational hospitality company Accor is expanding its luxury portfolio in the UAE with the introduction of the Sofitel brand into the Emirate of Ras Al Khaimah.
According to the company, the project, which is set to open in 2023, will be a landmark resort for the company in the region.
The group is partnering with Al Hamra, a leading real estate development and investment company in Ras Al Khaimah, with plans to expand its hospitality portfolio. The company is focused on developing premium lifestyle destinations, such as luxury hotels and recreational developments.
“We are committed to supporting Ras Al Khaimah’s transformational growth to make it the topmost liveable destination through its urban developments of the future. As the first destination to be certified safe and to record significant growth in tourism and hospitality following the pandemic, the Emirate is focused on strengthening its tourism infrastructure and we will contribute to this by bringing exceptional hospitality experiences. Through our partnership with Accor to bring the Sofitel brand to the Emirate, we strengthen our portfolio of hospitality and leisure assets, in addition to revolutionizing the hospitality landscape in Ras Al Khaimah.”
The resort is built alongside a private beach, surrounded by lush gardens and an 18-hole golf course, and is situated between the Arabian Gulf and the Hajar Mountains. The destination provides guests with an unrivalled experience with a unique topography.
“The introduction of Sofitel Ras Al Khaimah Beach Resort positions Accor as a key player in Emirate’s commitment to develop tourism through enhanced visitor experience with differential and sustainable product while showcasing Accor’s branding capabilities as a leading hospitality group in the region,” commented Mr. Mark Willis, CEO of Accor India, Middle East, Africa and Turkey.