Google eases donating: Adds new feature to Assistant

By Rahul Vaimal, Associate Editor
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Google launches new feature to its Assistant that enables you to make donations to different causes.

The US based Center for Policing Equity (CPE) is the first non profit agency to benefit from the new update.

As a think tank for study and intervention, CPE provides information that explores and eliminates the causes of law enforcement related racial inequalities.

Simply open Google Assistant and say “Donate to racial justice” to donate to them. Then, the digital assistant will help you send money to the Center for Policing Equity in support of their advocacy.

Assistant will also remind you that all proceeds will go to your intended beneficiary, meaning that Google will not be taking a share of the contributions received through the system.

The announcement coincides with the March for Jobs and Freedom’s 57th anniversary in the US, which has championed Black Americans’ civil and economic rights.

The donation feature is the latest initiative by Google to show its support to combating racial injustice. In June, the search giant had unveiled an “economic opportunity package” of over $175 million to help black business owners, startup creators, job seekers and developers.

The company is also planning to extend the Google Assistant donation feature in the coming weeks to help “other humanitarian and charitable organizations,” but is yet to announce the organizations that are selected for the same.

Recently, Google has introduced a new badge that allows to identify businesses owned by Black people in its Maps and Search listings.