Online storefront of Golden Scent | Image Courtesy: Supplied
A pioneer of fragrance & beauty e-commerce in the MENA region, Golden Scent has propelled itself to the top spot in the GCC and Saudi Arabia’s e-commerce shopping rankings.
The brand is now well positioned for exponential growth over the next three years with the support of more than 2 million customers, millions of visitors each month, and 7 million downloads since its start.
Due to the Golden Scent’s high customer trust and loyalty, as well as the fact that it houses more than 20,000 fragrances from more than 1000 brands and boasts the largest collection of Arabic, niche, and international perfumes in the world, online interaction and engagement with the company continue to increase.
More than 100 of those Arabic fragrance companies have their roots in Saudi Arabia. The company works hard to keep its reputation as the top place for fragrance and cosmetics lovers to shop.
In the $2 billion worth GCC fragrance & perfume market, Saudi Arabia has considerable dominance. The online storefront from Golden Scent, which sells a variety of goods including its line of high-end fragrances and conventional, all-natural aromas, is often preferred by Saudi consumers.
Additionally, the Kingdom has a sizable tourism business that trades and collaborates with a healthy number of expats, as well as a developing e-commerce sector that has allowed brands to expand their reach to a more broad variety of consumers.
Speaking about the brand and its connection with the Kingdom, Ms. Darine El Sabbagh, Managing Director at Golden Scent, highlighted that, “Scent has a power of persuasion stronger than that of words and appearances. It is the ability to express one’s individuality. The Saudi market and individuals pride themselves in their impeccable sense of scent and passion for luxury shopping and their online savvy and knowledge amongst its residents in terms of technology. Our main initiative was to take the idea of a scent as a definitive way of self-expression and extend it to individuals who are interested in accessing the widest selection of fragrances online. Today, we thrive to be one of the leading entities to empower the Saudi youth and make our Saudi working women the focus of our growth.”
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