American multinational technology company Microsoft has launched the first cohort of its GrowthX Accelerator program in the UAE, in collaboration with Abu Dhabi’s state-backed investment company Abu Dhabi Investment Office (ADIO).
As part of a larger strategic partnership between ADIO and Microsoft, GrowthX Accelerator aims to bridge the gap between corporates and B2B entrepreneurs in the Middle East and Africa by linking startups with large enterprises.
According to the company, the 12-week program provides B2B startups with the technology, mentoring, and market access they need to solve the corporate partners’ unique challenges and problem statements.
Roberto Croci Managing Director Microsoft for Startups – MEA
“Startups are now in the driver’s seat to fulfilling their potential through the GrowthX Accelerator. It is exhilarating to facilitate an empowering experience for B2B startups to make the most of the technology, mentoring, and access to the market that this program will provide. Alongside our partners, we look forward to enabling our first cohort of B2B startups to compete at the highest level, and in hopes of transforming the region into a globally leading hub for technology and entrepreneurship.”
HE Mohammed Ali Al Shorafa, Chairman of the Abu Dhabi Department of Economic Development said, “Abu Dhabi is focused on empowering startups that can create a lasting impact in the digital economy. As a founding partner of GrowthX Accelerator, ADIO is partnering with Microsoft to empower visionary entrepreneurs with the technology, mentoring, and market access they need to get off the ground. ADIO’s work with Microsoft will accelerate innovation and boost entrepreneurship, in line with Abu Dhabi’s unwavering commitment to support the private sector.”
The first cohort consists of 15 companies that will offer ground-breaking solutions that address the difficulties and requirements of corporate clients.
Microsoft for Startups is working with Etihad Airways, Unilever, Flow, Akbank, KPMG, and IKEA in the first cohort as Corporate Engagement Partners. “B2B startups will work with these partners directly for the duration of the program, to ultimately co-create technology solutions that address the corporate partners’ challenges,” according to the statement.
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