Gupshup acquires Singapore-based Active.Ai to enhance customer experience

By Arya M Nair, Official Reporter
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Gupshup, the US-based global leader in conversational engagement, has acquired  Active.Ai, the leading Conversational artificial intelligence (AI) platform used by banks and Fintech firms, to strengthen Gupshup’s customer experience (CX) solutions for Banking, financial services and insurance (BFSI) customers.

The Singapore-based Active.Ai serves BFSI customers across 43 countries with a Conversational Banking as a Service (CBaaS) platform that helps clients engage with millions of consumers every month. Active.Ai has enabled more than 300 million user interactions via voice, video and messaging, managed over 30 million service requests and fulfilled 50 million-plus inquiries in aggregate, with 95 percent accuracy.

Active.Ai’s marquee customers include the Royal Credit Union and CommFirst Federal Credit Union in the USA, Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities in India, NTUC Income, NIUM and Tonik Bank in South East Asia and Abu Dhabi Commercial Bank (ADCB), Qatar Islamic Bank and Burgan Bank in the Middle East.

The company has established strong partnerships with Amazon Web Services (AWS), Microsoft, Infosys (Finacle), TCS, Finastra, EY, PwC and Accenture.

Beerud Sheth
Beerud Sheth
Co-founder & CEO

“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels. We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce.”

Mr. Ravi Shankar, Co-founder and CEO, Active.Ai said that “In the conversational economy, business to consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai’s conversational engagement platform powers leading financial enterprises across 43 countries. We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”

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