Instagram reportedly testing Tiktok-like full-screen home feed

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Representational Image

Meta-owned photo and video sharing platform, Instagram is reportedly testing a new feature that would offer a TikTok-like full-screen feed.

Instagram is experimenting with full-screen vertical home feeds. The new feature is designed to “bring video more front and center,” according to the reports.

The statement said that, “In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping, and your own page.” The icons to switch accounts, create a post, check the notifications and browse the messages are still on the top bar.

As per the reports, “Search, Reels, shopping, and a user’s own profile are still accessible via buttons at the bottom of the screen. Notifications, messages, and new post features remain at the top, along with the ability to switch between accounts.”

Stories is currently a bigger moneymaker for Instagram than Reels, since there is more infrastructure in place to sell ads on Stories. The company plans to add more monetization options on Reels but said the push to monetize reels in its revenue will take place over multiple years. Instagram added two new features to its reels last year, which are already popular on TikTok.

Earlier this year, Instagram launched a set of new features to make it easier for users to remove posts, comments, and other activity from the platform. The new feature called “Your Activity” will enable users to delete comments and posts in bulk, review past interactions on their accounts, and search for content by date.

Related: Google rolls out new set of Trip-Planning features to improve travel portal