Keyloop, a leading global provider of automotive technology solutions, has launched Fusion, its new end-to-end Automotive Retail Platform (ARP), designed to transform the vehicle retail experience across the Middle East.
Fusion provides motor retailers with a comprehensive, integrated solution to manage and optimize the entire vehicle sales and aftersales journey, from initial customer enquiry through to ownership, servicing, and long-term retention.
The new platform will be officially showcased at Mobility Live Middle East, taking place from 24–25 June 2025 at the Dubai World Trade Centre. Keyloop will participate as the event’s official Technology Partner, highlighting its commitment to innovation in the automotive retail sector.
Commenting on the launch of Fusion, Monzer Tohme, Keyloop Managing Director Sales MEA, said that, “Middle East is a critical growth region for Keyloop, and with Fusion we have a unique opportunity to unlock more value to the dealer network in the region. The four domains in our new connected ARP enable our retailer customers to benefit from the expertise of our team and the extensive reach of our technology.”
“Our focus remains on simplifying the vehicle sales and ownership journey, staying true to our Experience-First principles. Fusion is more than just a technological solution – it’s a transformative approach to reshaping our industry and delivering meaningful value to all stakeholders. Today’s evolving automotive ecosystem demands a more flexible, scalable, and integrated approach. Fusion is a clear and compelling proposition, guaranteed to drive value for our customers. It underpins a connected, data-driven approach which fosters customer trust, revenue growth, and long-term loyalty,” Tohme added.
Keyloop’s Fusion
According to the statement, “Fusion incorporates four distinct ‘domains’ – Demand, Supply, Ownership and Operate – covering all key functions within a dealership business.”
Keyloop’s Drive Dealer Management System (DMS) is now a critical element in the Operate domain. All of Fusion’s domains draw upon information held in the system’s Active Data Core, which provides users in all departments with a single comprehensive record of customer interactions and transactions. This is in line with their commitment to a way of working that prioritizes outcomes: making efficiency, automation, and an AI-driven future a core part of their strategy.
As it is cloud-based and powered by AWS, Fusion tools and functionality can be deployed rapidly and securely for organizations of all sizes, even major dealer groups operating in multiple countries, and with distributed networks of sites representing a diverse portfolio of vehicle brands.
Fusion uses ‘Experience-First’ technology that puts the customer at the heart of all activity, helping retailers deliver positive customer outcomes and amplify revenues through the full purchase and ownership cycle. It also streamlines and automates key processes to reduce operational costs, making businesses more agile. Keyloop pulls from over 9,000 OEM integrations to help facilitate a connected user and customer journey.
