Khalifa Fund unveils ‘AD SME Tribe’ to engage enterprises with key players

By Arya M Nair, Intern Reporter
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Khalifa Fund
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The Khalifa Fund for Enterprise Development, an independent non-profit agency of Abu Dhabi has introduced ‘AD SME Tribe,’ an online community platform that enables enterprise growth through community-focused guidance and meaningful interactions.

The Small and Medium-sized Enterprises (SME) support network is the latest addition to the Fund’s growing portfolio of initiatives to support the development of the local entrepreneurial ecosystem.

The new effort from the Khalifa Fund aims at building a dedicated community where SMEs can engage with stakeholders such as service providers, policymakers, and Abu Dhabi’s priority industry leaders, inspiring new perspectives on the business challenges and opportunities.

By bringing together SMEs with professional communities, the Fund is supporting Abu Dhabi Government’s vision, opening new doors of creativity and unlocking the full potential of SMEs to boost productivity across the emirate.

SMEs will be able to access expert assistance with thought-provoking discussions, ideas, and innovation through a series of three 90-minute virtual meet-ups and four workshops. The first online meet-up will take place on October 18th, with the second scheduled for November 15th, and the third on December 14th.

Mouza Al Nasri image
Mouza Al Nasri
Acting CEO
Khalifa Fund for Enterprise Development

“Engagement is an intrinsic part of the entrepreneurial ecosystem, and can often be the key to success for SMEs in adapting to the ever-evolving needs and demands of business and its customers. SMEs make a substantial impact on business turnover and by bringing professional minds together, Khalifa Fund is enabling SMEs to develop skills that reflect those demands, and in turn, help us build a more productive and prosperous community for everyone.”

Themed questions to be raised in the sessions include the most memorable moments of the business, what worked and what could be improved, and the kind of business solutions that could relate the most with customers, through sharing success stories and most memorable moments. This level of guidance aims to give SMEs what they need to grow and prosper.

“By delivering this unique community experience, full of potential ideas and collaboration, the Fund wants AD SME Tribe to become a go-to hub for professionals to reach their full potential by remaining dynamic and exciting to their customers,” added Ms. Al Nasri.

Through AD SME Tribe, Khalifa Fund will support enterprises across four pillars, including,

  • A hub to connect, engage, collaborate, transform and grow
  • Opportunities to foster relationships among industry leaders
  • Access to experts, buyers and knowledge
  • New ideas through technology and innovation.

Related: Abu Dhabi’s ADDED extends electricity tariffs incentive program to include industrial SMEs