MasterCard to help Delivery Hero digitize its payment system

By Rahul Vaimal, Associate Editor
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Multinational online food-delivery service, Delivery Hero, has chosen MasterCard to digitize its payment system across all brands in the MENA region.

The project is spread across the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan and Egypt, through Delivery Hero-owned brands including Talabat, HungerStation and Zomato.

Through Delivery Hero’s apps, the consumers who order food online will be able to pay on delivery with a contactless payment. Customers can also choose to pay for their ordered food through a digital wallet.

The deal will launch a virtual card solution that will enable 650,000 delivery riders in the region to gain instant access to their revenue, providing live revenue distribution through their mobile devices. With the virtual card, riders can make daily purchases in stores and online.

Additionally, partner restaurants can expedite order payments through Delivery Hero’s regional brands.

Through the MasterCard platform, restaurants will be able to make purchases to suppliers, pay employees and transfer payments.

Amnah Ajmal, executive vice-president for Market Development, MEA, MasterCard said “For
MasterCard, this means consumers and business owners being able to pay safely and securely, delivery riders receiving access to financial services for the first time, thus creating more economic inclusion and innovation across the region”.

“As a trusted payment technology provider, we are committed to enabling our partners in their digital transformation journey and boosting the digital economy” also she added in her statement.

The outbreak of COVID-19 has significantly increased the importance of digital payments. In the first half of 2020, the share of orders paid online increased by more than 40 percent in the Middle East and Africa regions.