MBC Group strikes bilateral deal with online beverage startup COFE App

By Arya M Nair, Intern Reporter
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COFE App
Representational image

MBC GROUP, a media conglomerate owned by the Saudi government, has announced a regional partnership deal with COFE App, the online coffee-centric marketplace.

Through its channels, digital platforms, and events, MENA’s largest and leading media group will help the digital application in achieving its ambitious growth objective. While the network will support COFE’s outstanding growth trajectory gain scale and visibility, this deal will also offer MBC investment priority in COFE App’s future funding rounds.

COFE’s strategic collaboration with the Dubai-headquartered MBC GROUP marks the first of a series of key partnerships that support the hyper-growth start-up to establish an even stronger footing in the beverage tech arena.

COFE App, which is currently available in the UAE, Saudi Arabia, and Kuwait, has transformed the way people approach their daily dose of caffeine. Its success has been fueled by shifting consumer behaviors, including greater online purchasing, which has escalated since the pandemic.

Ali Al Ebrahim
Ali Al Ebrahim
Founder & CEO
COFE App

“This partnership marks a pivotal milestone for the COFE brand. We truly believe we can become a market leader in the beverage technology space across the region and beyond, and can only reach our goal with the support of the vast network of channels and partners of the heavyweight MBC brand. We are delighted to enter into this long-term agreement and excited for what the future holds for COFE.”

The collaboration with COFE App is part of MBC’s strategy to actively explore new media and emerging types of content, services, events, and more to aid regional businesses in providing customers with the most innovative and up-to-date products and services.

Mr. Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, commented, “MBC believes that innovation in responding to consumer behavior is the essence of entrepreneurial digital solutions. MBC is committed to supporting and elevating regional entrepreneurs through visibility.”

COFE’s partnership with MBC will drive the growth and visibility of the mobile application to serve a greater number of audiences within the GCC and MENA, as the brand gears up to launch in Egypt in 2021, and into international markets like the United Kingdom by 2022.

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