MBC Group’s streaming service & Evergent unite for customer optimization

By Amirtha P S, Desk Reporter
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Saudi government-owned MBC Group’s streaming service, Shahid has entered into a partnership with the leading provider of revenue and customer management solutions for the digital economy, Evergent, to facilitate user optimization.

As part of the partnership agreement, Shahid, the first and leading VOD and SVOD streaming platform in the Middle East and North Africa (MENA) region, will use Evergent’s comprehensive suite of customer management and monetization tools to support user registration, subscription management, and other key functions throughout the region.

Shahid offers premium content to Arab families, including binge-worthy exclusive Shahid Original Series, Shahid Premieres, Arabic movies fresh from the box-office, live TV channels in true HD quality, as well as international offerings courtesy of Disney, Marvel, FOX, ABC Studios and more.

Dominic Farrell
Dominic Farrell
CTO – Shahid

“The past 24 months have seen a period of unprecedented growth for Shahid, as we successfully pivoted our product from the region’s leading Catch-Up platform to a Premium OTT SVOD service. In order to support this growth and the rapidly evolving OTT landscape, we need a trusted partner who was able to help scale our business across complex and varied regional markets whilst supporting multiple currencies, languages and payment methods. Not only did Evergent meet this brief, but they allowed us to migrate and deploy their solution in record time with zero visible disruption to our core business.”

Evergent offers innovative, flexible customer monetization solutions for media and telecommunications companies throughout the world. Serving subscribers in 175 countries, Evergent offers exceptional performance and utility to global media networks, facilitating agile monetization strategies across borders and languages.

Commenting on the partnership, Mr. Vijay Sajja, Founder and CEO of Evergent said, “Evergent stands out among customer management providers in the digital media and telecommunications industries because of our ability to take on large, complex challenges without hesitation. We were thrilled to have the opportunity to work with Shahid, one of the Middle East’s most important media entities. Our team worked tirelessly to support Shahid on an accelerated timeline, and we look forward to developing our partnership further in the coming years.”

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