Online eyewear retailer ‘eyewa’ opens its first store in UAE; Aims MENA expansion

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

eyewa, Middle East’s largest online eyewear retailer, is opening its first store in the UAE at City Centre Mirdiff as part of its rapid Middle East and North Africa (MENA) region expansion push.

The homegrown retail brand targets to launch 100 outlets in key locations across the region by 2023. This latest move into bricks and mortar retail is indicative of a customer-centric approach that has been synonymous with eyewa’s success so far and has seen the company establish itself as one of the largest tech-enabled eyewear specialists in the region.  

The latest expansion plans have been made possible with a Series B funding round of $21 million, which was announced in June this year and co-led by Kingsway and Nuwa Capital, with participation from French partners, Endeavor Catalyst, Derayah, Palm Drive, and Hardy Capital. 

Since eyewa’s inception in UAE in 2017, it has set the goal to provide stylish, high-quality eye care and eyewear at an affordable price. The current expansion plans widen the company’s market reach exponentially, and it will also secure its position as a truly omnichannel brand, offering seamless customer service, attention to detail and commitment to quality across all touchpoints. 

Mr. Anass Boumediene, Co-Founder of eyewa, comments, “Today marks the beginning of an exciting journey for eyewa with our very first UAE store. This is just the start of our ambitious expansion plans, and we look forward to opening many more stores in the future, and welcoming our customers to them.”

eyewa offers highly personal customer services like, in-store opticians who will provide free eye exams, customers can avail of free delivery on store orders that require processing and have the option to return online purchases in person. Highly trained stylists and specialist sales advisors will utilize iPads to showcase the eyewa range and to assist customers in selecting flattering styles and colors perfectly suited to their preferences.

Related: Dubai Outlet Mall, Lulu Group to create region’s largest mega-market