ONE Development, UAE-based developer, has officially entered the Egyptian market with the launch of its flagship hospitality concept, DO New Cairo.
The announcement was made during a major broker event that drew over 1,000 attendees, marking a significant milestone in the company’s regional expansion and commitment to delivering tech-integrated, community-focused developments.
The project is a dynamic mixed-use destination created in partnership with global music icon Amr Diab, combining hotel living, branded residences, and immersive lifestyle amenities, built around a foundation of AI, music, and wellness.
While Egypt’s real estate sector remains a cornerstone of national economic development, the entry of international developers like ONE Developments signals increased confidence in the market’s long-term potential. This step also supports Egypt’s wider development goals by contributing to foreign direct investment, job creation, and the growth of the country’s urban development initiatives.
Ali Al Gebely Founder & Chairman ONE Development
“Our expansion into Egypt is a step towards our ambition to grow and contribute meaningfully to the evolution of real estate and hospitality in the region. Following the successful launch of Laguna Residence with an investment of $653 million (2.4 billion AED) and our 43-year legacy of Al Gebely Holding in the UAE, our entry into Egypt is about creating a unique chapter, shaped by local insight and supported by global standards in innovation and experience.”
With Egypt emerging as one of the region’s most promising real estate markets, driven by rapid urbanization, government-backed infrastructure projects, and rising demand for lifestyle-led developments, ONE development recognizes an immense opportunity to set new benchmarks.
The launch of DO New Cairo reflects this vision, introducing a new category of future-ready living where AI integration, cultural nuance, and purposeful design converge to meet Egypt’s growing appetite for innovative, world-class developments.
