Progressive Marketing, part of the Family Food Centre Group and one of Qatar’s FMCG distribution companies, has launched Unikai Foods ice cream products for the HORECA sector (Hotels, Restaurants, Cafés, and Catering) in Qatar.
The launch marks a key expansion of Progressive Marketing’s food and beverage portfolio and strengthens its presence in Qatar’s growing hospitality and foodservice industry.
It also reflects a strategic collaboration between Unikai Foods, a major FMCG manufacturer in the Middle East and North Africa region, and Progressive Marketing, which brings more than 47 years of experience in retail, wholesale, and distribution operations in Qatar.
The official launch ceremony was jointly led by Neeraj Vohra, Chief Executive Officer of Unikai Foods, and PP Faizal, Executive Director of Family Food Centre Group, which oversees Progressive Marketing.
The event highlighted the strategic alignment between both companies and their shared focus on expanding market reach and driving category growth in Qatar’s competitive FMCG sector.
During the event, senior executives from both organizations expressed confidence in the partnership’s growth potential, particularly within the HORECA channel. They emphasized the importance of innovation, quality, and consistent supply in meeting the evolving requirements of hospitality sector clients.
Muhammed Kabeer, General Manager of Progressive Marketing, said that the collaboration combines Unikai’s manufacturing capabilities with Progressive Marketing’s established distribution network, creating value for customers and supporting category development in Qatar’s foodservice market.
Krishna Kumar, Sales and Marketing Director at Unikai Foods, noted that Qatar remains a strategically important market for the company. Kumar added that the partnership reinforces Unikai’s long-term commitment to providing tailored ice cream solutions for hospitality and catering clients.
Progressive Marketing also reaffirmed its alignment with Qatar’s national food security priorities, including its role as a strategic partner in the Ministry of Commerce and Industry Food Security Program.
