Doha-based international philanthropy organization Qatar Charity has unveiled the Charity Partner (CP) branding program to spread awareness about the significant role corporate social responsibility (CSR) plays in institutions and companies.
The initiative is to place a ‘Charity Partner (CP)’ mark on the products which will enable customers to understand that the organizations behind the products have supported and engaged in some form of charitable work.
The program is one of the biggest social responsibility strategy initiated and executed by Qatar Charity.
Speaking on the occasion, Mr. Abdul Aziz Jassim, Qatar Charity’s Director of Customer Service and Marketing remarked the attempt as the first innovative certificate program which is based on the principle of developing the charitable and development work system within legal frameworks and registered in accordance with international provisions.
Mr. Jassim further added that ‘CP Mark’ is the first brand in the world to be awarded in favor of supporting charitable and development activities adding that the initiative will considerably contribute towards developing community partnerships in the region.
The Qatar Charity stated that every organization which submits the request to place the ‘CP Mark’ branding will be thoroughly reviewed before placing the trademark on the commercial products of the partner.
Sharing his remarks on the additional benefits attached to the ‘CP Mark’ endorsement, Qatar Charity’s Head of Resource Development Department Mr. Ahmed al-Shirawi observed that apart from the sponsorship through the ‘CP Mark’, organizations who qualify for the branding will be provided with several benefits such as;
- Free training courses through the expertise in Qatar Charity or co-operating partners.
- Humanitarian partner priority in the procurement process.
- Extending human resources for the partner through volunteers and volunteering hours, and
- Providing social assistance for partner’s employees and their families.