Qatar National Bank (QNB), the largest financial institution in the Middle East and Africa, has become one of Lusail Winter Wonderland partners, a world-class tourist destination set to attract millions of visitors every year, especially during the most-prestigious world tournament.
This move comes as a part of its collaboration with Qatar Tourism Authority (QTA), Qatari Diar and Elegancia Group. The 200,000 sqm Lusail project, one of the biggest cities emerging as an entertainment destination, will be set to launch before the start of the FIFA World Cup 2022, marking a distinctive addition to the growing list of tourist destinations in Qatar.
“We are proud to be one of the founding partners of the Lusail Winter Wonderland project in line with the Group’s strategy to support various sectors in the country, especially the tourism sector, in a way to put Qatar on the global tourism map. The bank aims to promote Qatari tourism and benefit from the assets that Qatar possesses, in addition to the infrastructure that the country has successfully put in place, as part of its journey of preparations to host the World Cup in Qatar.”
It will host a number of gaming areas, several world-class games, public event areas, a beach club, a sports area, cafes and restaurants, and facilities and services that will provide a distinctive tourist experience.
The world-class project is led by Estithmar Holding and is managed by IMG, a global leader in events and media and the producer and operator of London’s famous Hyde Park Winter Wonderland.