Red Sea Global (RSG), the pioneering real estate developer in regenerative tourism, has achieved EarthCheck’s internationally recognized Sustainable Destinations certification for The Red Sea.
This makes it the first destination in Saudi Arabia to receive the prestigious accreditation, highlighting RSG’s commitment to sustainable development and eco-friendly tourism.
The certification is awarded to destinations that demonstrate leadership in sustainable tourism. It evaluates the environmental, social, and economic performance of an entire destination, not just individual hotels and attractions.
This means that every element of The Red Sea, from design to operations, community impact, and conservation practices, has been assessed by independent third-party auditors.
Raed Albasseet, Group Chief Environment and Sustainability Officer at Red Sea Global, said that, “The EarthCheck Sustainable Destinations program is recognized worldwide for its rigorous, science-backed process. Achieving this certification demonstrates our commitment to setting new global benchmarks and confirms that our approach is delivering real, measurable impact for people and the planet.”
The EarthCheck report highlighted the company’s excellence in several areas where it surpassed global best practice standards. These include energy efficiency and greenhouse gas emissions, supported by the company’s decision to operate the destination using renewable energy around the clock.
The report also praised water conservation efforts through minimal irrigation of natural landscapes, as well as a reduction of approximately 75% in waste sent to landfills compared to best practice benchmarks.
Furthermore, the audit also showcased several initiatives implemented by Red Sea Global that go beyond best practices to benefit local Red Sea communities. These include skills development and education programs such as the Tourism English Program, which equips local residents with the skills needed to access career opportunities in the sector.
It also highlighted the company’s “Jawar” app, an interactive platform that shares job opportunities, events, and programs, while enabling residents to provide feedback and share their perspectives.
Stewart Moore, CEO and Founder of EarthCheck, stated that, “RSG is recognized as a pioneer in regenerative tourism. Through our audit of The Red Sea destination, we have seen this commitment clearly in action. We were also encouraged by the breadth of initiatives that go well beyond compliance, including the rescue and protection of marine turtles in the Red Sea, and strong, practical support for economic opportunities in local communities.”
“Alongside this, becoming the world’s largest destination powered by renewable energy is a remarkable achievement. Together, these efforts make The Red Sea a standout example within EarthCheck’s Sustainable Destinations program,” Moore added.
