Saudi Designer Saja Al-Yousef to showcase her collection at IDFW

By Rahul Vaimal, Associate Editor
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Model wearing Saja Al-Yousef collection
Saja Al-Yousef Collection | Image Courtesy: Arab News

Saudi fashion designer Saja Al-Yousef is ready to present her Spring-Summer 2021 collection tomorrow at the International Digital Fashion Week (IDFW).

Al-Yousef’s SAJAS brand will showcase its designs alongside a variety of prominent fashion houses and designers, including Christian Siriano, Iceberg, Genny, and Elisabetta Franchi. The designers are exhibiting their collection in fashion week to 33 million audiences from around the world.

The FNL Network launched the event in a digital platform so that designers can show their new collection to the people, as the fashion week was canceled due to the coronavirus pandemic.

At IDFW, Al-Yousef will present her couture collection “The origin” before the audience. Her collection is inspired by the Al-Qara Mountains sedimentary rocks, which is considered as one of the most famous landmarks in Saudi Arabia.

“In my collection, I have more than eight pieces. The special one is the white wedding dress because of its simplicity and chicness and I worked on my Spring-Summer pieces during these very difficult days of the pandemic crisis, and this collection was a challenge for me to prove to myself that I could do it,” she said.

SAJAS Boutique is specialized in collections of luxury jewelry, accessories and bags designed according to international standards. All her collections are a fusion of classical and modern style and feature shoulder pads and natural spring colors.

In 2004, the SAJAS made an entry to the world of fashion and has already exhibited her designs in London, Italy, Qatar, Bahrain and Dubai at an international level within a short span of time.

FNL Network launches International Digital Fashion Week, the World’s Largest Fashion Week with over 100 Fashion Designers from all over the world.

The exclusive event organized tomorrow will be broadcast globally on the FNL Network app or TV channel broadcasting over 100 videos, fashion films, and runway shows from fashion designers all around the world, accessible worldwide via Roku TV, Amazon Fire TV, Apple TV, Android TV, Android devices, and all iOS devices for free.

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