Saudi Season to kick off in Q4 2021 with more public participation

By Amirtha P S, Desk Reporter
  • Follow author on
Saudi Arabia Image
Representational Image

Visit Saudi, a platform by Saudi Tourism Authority (STA), has announced the return of the country’s tourism and cultural initiative ‘Saudi Seasons’, doubling down on activity and programming, with more exciting and diverse events.

The countrywide program meets the aspirations of individuals and families from different segments and will start in the fourth quarter (Q4) of 2021. This year the initiative will invite the public to help to shape the new Saudi Seasons program, through the interactive website, dedicated to uncovering experiences spanning entertainment, arts and culture.

The feedback and insights captured from the public will be utilized to enrich Saudi Seasons in conceptualizing and executing more unique and diverse events to meet all aspirations across different target segments.

The ambitious Saudi Seasons initiative was launched in 2019, the first of its kind program in the region and it included 11 festivals that were conducted in different parts of the Kingdom.

The launch of the new edition of the program is in line with Saudi’s Vision 2030 and it will have a key role in delivering the leadership’s ambition to enrich the lives of citizens, enhance the quality of life for residents, promote different tourist destinations and highlight the cultural, entertainment and sports treasures that position Saudi firmly on the global tourism map.

The program will also contribute to diversifying the national economy and providing attractive investment opportunities to boost growth in many diverse sectors, enabling the private sector to play its role in the implementation of seasons and events, which in turn, will create many seasonal and permanent job opportunities.

In the 2019 edition, Saudi Seasons contributed to advancing social and economic growth across the country through a diverse calendar of events and activities. With more than 390 key events, the program attracted over 50 million visitors, generating more than 100,000 permanent and seasonal jobs.

Related: UAE excelled in 5 global indices linked to travel and tourism in 2020