Saudi Tourism Authority & Emirates ally to boost Kingdom’s tourism

By Arya M Nair, Official Reporter
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The Saudi Tourism Authority (STA) and Emirates Airline have signed a Memorandum of Understanding to promote Saudi tourism, attract tourists, enhance the travel experience, develop services, and exchange information.

The MoU seeks to lay the solid foundations for close cooperation between the two parties by unifying efforts and marketing and media expertise to increase the capacity and number of flights across the Emirates Airline network to tourist destinations in Riyadh, Jeddah, Madinah, and Dammam.

The MoU was signed by Mr. Adil Al Ghaith, Senior Vice President Commercial Operations, Gulf, Middle East and Central Asia, Emirates, and Mr. Muhammad Bassrawi, VP of STA, in the presence of Mr. Fahd Hamidaddin, CEO and Board Member of the STA and Mr. Adnan Kazim, Emirates’ Chief Commercial Officer.

It also seeks to raise the level of ground and air services to ensure a seamless, enjoyable, and inspiring tourism experience, as well as collaborate on joint promotional campaigns in the main target markets, and exchange information about market and customer developments.

This fruitful partnership between the STA and Emirates comes within the framework of the authority’s cooperation and integration with its partners in the private sector.

Fahd Hamidaddin
Fahd Hamidaddin

“The memorandum of understanding signed between the STA and Emirates Airline will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations. STA continues its efforts to attract tourists, promote tourism destinations in Saudi Arabia by targeting the most important major markets in the GCC, the region and the world, and forging important partnerships to achieve the goals of the authority and the aspirations of the Saudi Tourism Ecosystem, which is in harmony with Vision 2030.”

The partnership also reflects its endeavors to attract tourists from all over the world and developing services to meet the aspirations of tourists to enjoy the treasures and tourism components of natural and climatic diversity and depth of heritage and history, and International, qualitative, and interesting seasons and events around the Kingdom, to highlight what is known about the genuine Saudi society of hospitality and welcome.

Emirates Airline President Sir Tim Clark, said that “We’re proud to strategically partner with the STA and support its efforts to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage and stunning biodiversity to the world. We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity.”

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