Saudi’s SDAIA, SFA join forces to enhance technology & wellness initiatives

By Amirtha P S, Desk Reporter
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The Saudi Data and Artificial Intelligence Authority (SDAIA) has signed a memorandum of understanding (MoU) with the Saudi Sports for All Federation (SFA) to create wide-ranging framework cooperation between technology services and social impact initiatives.

The agreement, in the technological aspect, will enable SDAIA’s Tawakkalna app and the SFA app to work together to give a seamless user experience with powerful features. Tawakkalna already hosts nationwide user profiles that will now be enhanced with SFA’s sports features and information. Users will be able to easily locate nearby community sports activities via Tawakkalna.

Collaboration between SDAIA and SFA entities will also bring further technological innovation to advance the SFA’s aim of promoting healthier, more active lifestyles across Saudi Arabia. The entities will also organize joint campaigns to encourage physical activities across the Kingdom, increasing the reach and positive impact of wellness initiatives.

The signing of the MoU took place at SDAIA’S headquarters in the presence of SFA president Prince Khalid Bin Alwaleed Bin Talal, and SDAIA president Dr. Abdullah Bin Sharaf Al-Ghamdi.

Dr. Abdullah Bin Sharaf Al-Ghamdi
Dr. Abdullah Bin Sharaf Al-Ghamdi
President – SDAIA

“Physical activities and the sports economy are two important elements in this vision, and here lies the essence of this agreement, which will enhance the efforts related to the use of advanced technologies to improve the quality of life. Our cooperation with SFA will accelerate the stages of technological innovation and will contribute to the creation of more impactful initiatives and facilitate their access to all.”

The MoU comes as part of SDAIA’s continuous efforts to achieve integration with government entities and provide digital solutions that have an impact on society. It will further enable the two parties to explore ways of providing technology and data for a healthier community and to increase individuals’ participation in health-enhancing physical activities.

“At SFA, we value the power of collaboration and are looking forward to working with SDAIA to explore innovative ways to reach out to Saudi society with campaigns and initiatives. We are excited about jointly exploring ways of expanding the local sports economy. This agreement will also present a huge leap forward in SFA’s journey of digital transformation,” said Prince Khaled Bin Alwaleed.

With this agreement, SFA’s collaborative approach will get a boost as it furthers the Quality of Life program mentioned in the Saudi Vision 2030 to increase the number of people undertaking regular physical activity in the Kingdom to 40 percent by 2030. The federation is working to meet this target by facilitating sporting opportunities and initiating campaigns encouraging exercise.

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