It’s not as easy as it used to be to make travel plans, but it has not stopped avid users of Pinterest, known as Pinners, from visually planning their dream getaway.
With Dubai taking the third spot as the most pinned city break in the world, the Middle East has proven to be a popular choice among the Pinners according to a study.
Pinterest is a social media and sharing platform that, through inspiration boards, is primarily used for planning and ideas. With travel mostly on hold, people seem to be using it to capture ideas on where they want to visit most, probably until it is safe to do so again.
The researchers looked at user boards that listed ‘holiday’ or ‘vacation’ and the vibrant city of Dubai made it into the top five out of over 500 global cities, beating the likes of Rome, Venice, Boston, New York and Barcelona. London, the capital of the UK, came out on top as the world’s most Pinned city, followed by Paris.
With about 1,911 (just 81 pins less than London and 70 less than Paris) travel boards dedicated to the city, Dubai is the overall winner for the Middle East on Pinterest. The Dubai Fountains, Burj Khalifa, Burj Al Arab and Dubai’s Miracle Garden are the key spots that users seem to love.
There are also plenty of ideas for budget-friendly things to do in the emirate, such as a visit to the Mosque of Jumeirah, the Butterfly Garden and street food at Al Wasl Road’s Boxpark.
With users eager to visit Yas Water World and Ferrari World as well as historical and outdoor sites like the Sheikh Zayed Grand Mosque, the capital Abu Dhabi was chosen as the second most popular urban break in the Middle East. Activities such as kayaking day trips among the mangroves on the outskirts of town and exploring Abu Dhabi Corniche Road have also found its way into the visual wish list.
In the Middle East, Tel Aviv grabbed the third spot with 65 boards, closely followed by Amman of Jordan and Muscat of Oman.
In the United Kingdom, Edinburgh, the Scottish capital, was the second most popular destination after London, while Orlando ranked first in the United States, with New York a near second.
According to Pinterest, in New Zealand and Australia, the most popular destinations for travelers are Sydney, followed by Melbourne, the Gold Coast and Cairns.
Pinterest’s top cities in Asia are Tokyo, followed by Hong Kong in China and then Bangkok in Thailand. The most pinned African city on Pinterest is Egypt’s Cairo, with Cape Town and Marrakech also proving popular.
The research was conducted by the renowned Premier Inn hotel chain and you can read the full report here.