Short-video sharing app TikTok has launched a pilot program “TikTok Resumes” that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify.
TikTok is testing the job application tool that stemmed from contents that have organically popped up on the platform, like #CareerTok, and the company is taking deliberate initiatives to influence college students and younger users.
Currently, more than 30 companies including Chipotle Mexican Grill, Target and Shopify have signed up to accept video resumes under the short-term pilot program, which will last until July 31.
Users will have to create a video resume, post it to TikTok, and then send it to the recruiters through the app. An instructional video for the pilot program recommends applicants to not include personal contact information like their email address in the publicly shared video.
Used widely by Gen Z and millennials, the platform will let users apply for entry-level jobs to experienced positions with videos bearing the hashtag #TikTokResumes, the company said in a blog post.
While the pilot is temporary, it highlights how TikTok is thinking about training and building an ecosystem of professional content creators to further its influence. It’s an easy way to match corporations looking to cash in on Gen Z with adept and influential creators looking for a full-time role.
Some of the jobs currently listed include generating content for TikTok, which means more brands adopting the platform with already-savvy content developers. Others are looking for hosts and video producers who will span multiple platforms, like a Detroit Pistons’ listing for a video producer or an on-camera hosting list for Allrecipes.
Even though companies including Bumble and Facebook let users build their network and search for jobs, Microsoft’s LinkedIn still holds the position of go-to social media site for professionals.