Saudi-based ToYou App unveils ‘Buy Now Pay Later’ feature

By Shilpa Annie Joseph, Official Reporter
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ToYou launches BNPL feature
Rep. Image | Courtesy: ToYou

Saudi Arabia-based super app, ToYou has introduced the Buy Now Pay Later (BNPL) feature in order to enhance the online shopping experience.

Launched in 2023, ToYou is the first to adopt this payment solution, influencing others to follow. With its convenience and flexibility, ToYou Pay Later has transformed how customers shop and pay for purchases.

According to the statement, “To avail themselves of the ToYou Pay Later feature, customers can select the option during the checkout process on the ToYou Super app. No additional charges or fees are associated with this feature, making it an attractive choice for users.”

The ToYou Pay Later feature is available across all cities in Saudi Arabia, offering convenience and accessibility to customers nationwide. Introducing the BNPL feature on ToYou empowers customers to order and pay for the desired products later.

This flexibility allows individuals to manage their finances more efficiently and purchase without immediate payment constraints. Customers can now shop quickly and conveniently, whether for a spontaneous treat or a planned purchase.

Mr. Ziyad Al-Ajlan, CCO, ToYou, said that, “Our commitment to providing convenience and flexibility to our customers while ensuring they receive top-quality service spurred our adoption of the BNPL feature.  The ToYou Pay Later feature has been pivotal in our success, increasing customer satisfaction by embracing this innovative payment solution.”

“Introducing the ToYou Pay Later feature aligns with our mission to innovate and continuously provide our customers with cutting-edge solutions. As the demand for flexible payment options rises, ToYou is at the forefront of meeting these evolving consumer needs,” Mr. Al-Ajlan added.

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