Trust Smart Solutions L.L.C, a leading provider of innovative payment solutions in the MENA region, has entered into a strategic partnership with SUNMI, a global leader in intelligent hardware solutions.
This collaboration aims to transform the landscape of smart payment technology and elevate customer experience in the region with the introduction of cutting-edge hardware solutions tailored for modern retail, hospitality, and financial services industries.
Through this strategic partnership, Trust Smart Solutions becomes the National Partner for SUNMI. With its extensive presence in Jordan, the UAE, Bahrain, and Egypt, Trust Smart Solutions integrates its market-leading expertise with SUNMI’s technological advancements to drive digital transformation, boost operational efficiency, elevate customer experiences, and foster economic growth across the region.
Dr. Amer Halawani El-Tamimi, the Chairman of the board of directors at Trust Smart Solutions, commented that, “The future of commerce in the MENA region is rapidly evolving, and we are committed to leading this transformation. By joining forces with SUNMI, we’re equipping businesses with cutting-edge payment solutions that not only streamline operations but also elevate customer experiences. Together, we are poised to redefine how businesses engage with their customers, unlocking unprecedented growth and innovation in an increasingly digital world.”
As the fintech market in the MENA region is expanding at a compound annual growth rate (CAGR) of 25.18 percent, the demand for seamless, secure, and efficient payment solutions has surged. To address this need, the partnership will combine advanced hardware with extensive market expertise, enabling businesses to adopt digital transformation and capitalize on the region’s rapid growth.
Mr. Bin Zhang, SUNMI’s EVP sales for MEA, added that, “The MENA region is a thriving hub for digital innovation, and Trust Smart Solutions’ strong local presence and expertise provides us with a solid platform to expand our footprint. Our joint mission is to empower businesses of all sizes with seamless, secure, and future-ready payment solutions that elevate customer experiences and foster sustained growth.”
The partnership introduces a range of SUNMI’s advanced solutions, such as cutting-edge payment terminals, self-checkout systems, and IoT-enabled devices, addressing challenges such as scalability, regulatory compliance, and efficiency.
These solutions are now available in the region with faster processing speeds, enhanced security, and intuitive user interfaces to elevate business operations.
Alongside this collaboration’s exclusive showcases of advanced hardware and solutions, expert training and ongoing support will be provided, ensuring effortless adoption and optimal performance.
