UAE-based Redington Value strikes distribution agreement with Zoom

By Shilpa Annie Joseph, Desk Reporter
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UAE-based leading value-added distributor (VAD), Redington Value has signed a distribution deal with American communications technology company Zoom Video Communications in order to deliver its comprehensive suite of communication and collaboration solutions to customers across the Middle East and Africa (MEA) region.

According to the terms of the partnership, Redington Value and its extensive partner ecosystem can access Zoom’s solution portfolio to help regional organizations strengthen communications, enhance collaboration, and power the hybrid workforce.

The UAE company said that “it will work closely with its partners to educate them on how Zoom’s solutions can help customers design unique communication and collaboration approaches on a single platform.”

The distributor will also develop go-to-market strategies with its channel network to reach customers across all verticals in the region, as per the statement.

The video communications company has recently introduced the latest evolution of its communications platform, Zoom One.

Zoom One brings together options for meetings, chat, whiteboard, and phone into a single solution to deliver frictionless communication and collaboration experiences.

Mr. Sayantan Dev, President of Redington Value, said that, “Hybrid work models and distributed workforces are defining the future of work. Customers across the Middle East and Africa can bolster their communication and collaboration skills with Zoom’s range of offerings.”

“We are excited to bring the communications leader’s portfolio to our partners and train them to build comprehensive solutions for their customers. This partnership will enable us to better address the ever-evolving needs of today’s digitally savvy workforces and to further empower future workplaces,” Mr. Dev added.

Related: UAE Ministry of Economy launches its new HQ in metaverse


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