EPCCO Lubricants, a member of the Dubai Government’s Emirates National Oil Company (ENOC), has partnered with noon.com, Middle East’s homegrown digital marketplace, to offer customers its diverse range of Caltex and ENOC automotive and industrial lubricants products through the eCommerce platform.
The partnership with noon is in line with EPPCO Lubricants’ strategy to grow its business in eCommerce platforms to meet customers’ demands, expand product availability, and enhance accessibility and reach for its customers.
EPPCO Lubricant’s current portfolio of products includes 31 SKUs (Stock Keeping Unit) of diesel and petrol engine oils and anti-free/coolants in 4 liters and 1-liter packs, in addition to injector fluids and ancillaries like gear oil, transmission fluid and brake and clutch fluids.
“eCommerce sales in Dubai are projected to jump up by 23 percent to reach an estimated $27 billion in 2022, primarily due to the impact of the pandemic on purchasing trends and consumer behavior. Strengthening our presence on eCommerce platforms is now a strategic imperative more so after the COVID-19 outbreak. According to studies, nearly three out of four UAE consumers shop more online, more than they did before the outbreak of the pandemic.”
Commenting on the partnership, Ali Kafil-Hussain, Chief of Staff at noon, said, “Creating a vast assortment of products at incredible prices for our customers is a key focus for noon. We would like customers to be able to shop for all of their needs, including automotive, within the digital ecosystem of products and services we are creating. Over the past twelve months, we have seen a significant increase in new shoppers on our platforms. Consumers in the region are more than open to living a more digital way of living, they are actively seeking it.”
Customers will be able to enjoy the extensive range of products within EPPCO Lubricants’ portfolio, from ENOC and Caltex lubricants, greases, coolants and specialty product offerings, all meeting the performance requirements of heavy-duty vehicles and applications at accessible prices.
The partnership also ensures that the product range offered to customers is packaged in safe, high-quality cartons, adhering to the guarantee in providing customers across the UAE with the utmost service and dedication.