UAE explores ways to boost media cooperation with China

By Shilpa Annie Joseph, Official Reporter
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UAE NMO-NRTA media cooperation
Officials during the meeting | WAM

Sheikh Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the UAE Media Council, has discussed ways to strengthen cooperation mechanisms and sharing expertise in different media sectors with ZHU Yonglei, Vice Minister of the National Radio and Television Administration of People’s Republic of China (NRTA).

During the visit of Yonglei and his delegation to the NMO’s headquarters in Abu Dhabi, Sheikh Abdulla expressed his aspirations to enhance media coordination and cooperation between the two countries in a way that reflects their growing relationship.

Sheikh Abdulla said that, “This relationship, characterized by diversity and depth, is driven by a strong political will reflected in mutual visits between the leadership of the two countries and their commitment to deepening relations, cooperation, coordination, and the exchange of visions.”

The meeting comes within the framework of the comprehensive strategic partnership between the two countries, which is aimed at promoting sustainable development and prosperity. The two parties discussed cooperation in the field of artificial intelligence (AI) in the media sector and keeping up with the latest media technology and global changes.

Further, they affirmed the common desire to establish a distinguished model of cooperation and media partnership that would contribute to enriching the media landscape in both countries.

The two officials deliberated on exchanging experiences and expertise in different media fields, improving communication between media organizations in both countries, ways to create collaborative media projects and initiatives, and exploring new opportunities to elevate the media industry in both countries, stemming from the strong UAE-China strategic relations and their leadership.

During the meeting, both sides emphasized the importance of consolidating partnerships between media institutions in both countries to support their shared media goals and enhance cooperation between each country’s media landscape.

The Chairman of NMO emphasized that the UAE is a leading global media hub, as it established an appealing platform and infrastructure for international media entities, including large multinational corporations, small to medium-sized enterprises (SMEs), and independent entities, to foster creativity and collaboration.

“In our media community, there are over 10,000 companies and more than 350,000 professionals involved in cultural and creative industries,” Sheikh Abdulla concluded.

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