UAE telecom company e& expands its tech partnership with Microsoft

By Shilpa Annie Joseph, Desk Reporter
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UAE-based multinational telecom services operator, e& has expanded its partnership with American multinational technology corporation, Microsoft.

Under the agreement, the firms will further build a long-term strategic relationship, embarking on e&’s mission to improve the digitalization journey of enterprises.

According to the statement, the agreement will focus on e& (formerly known as Etisalat) harnessing the versatility of the Microsoft Cloud and partner ecosystem to create new solutions, accelerate value creation for businesses of all sizes, as well as engage customers and empower e&’s employees.

Hatem Dowidar
Hatem Dowidar
CEO – e&

“Our partnership with Microsoft is an example of synergy in action. e& is combining one of the world’s fastest 5G networks with Microsoft’s cloud, AI, edge, and data services, addressing a regional market hungry for digital transformation. We are confident that this collaboration will continue to support the ever-growing demands of this market and our digital journey of transformation and innovation. This also supports our ambition to become a world-class technology provider that supports regional innovators as they disrupt, make a difference, and build the future.”

The collaboration between the organizations will be structured around three strategic pillars:

  • Focus on business-to-business engagement across large enterprises, governments, small and medium-sized businesses, by assisting them in their digital transformation journey.
  • Re-invention of the customer experience, with a focus on empowering consumers, broadening, and enriching the e& services portfolio.
  • Setting the foundations to power e&’s transformation journey by modernizing networks and platforms, building ecosystems, and transforming the e& culture to attract top talent.

Mr. Judson Althoff, Executive Vice President, and Chief Commercial Officer, Microsoft said that, “The UAE has fully embraced digitization with an impressive speed and vision. Our strategic partnership with e& emphasizes the role that Microsoft’s comprehensive and trusted cloud plays in our customers’ digital transformation, bringing together the unique capability of networks, hyperscale infrastructure, and partner solutions to drive economic growth, sustainability, and societal wellbeing.”

“e& has made a commitment to continuously innovate, and we are proud of the role Microsoft is playing as part of this journey,” Mr. Althoff further added.

Related: e&’s E-Vision, ADQ ink deal to acquire majority stake in STARZPLAY ARABIA


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