UAE-based agriculture technology firm, Right Farm has raised $2.8 million (Dhs10.2 million) in its seed funding round.
The company said in a statement that “the funding round was led by DisruptAD, ADQ’s venture platform, and Enhance Ventures, a venture builder for the Middle East, North Africa, Pakistan, and Turkey market.”
According to the statement, the funds will be used to support Right Farm’s rapid technology development and aggressive growth plans in the region.
“The investment from DisruptAD and Enhance Ventures will help accelerate our start-up journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure seamless customer experience while maximizing operational efficiency and enabling scale across markets. By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business.”
Founded in 2021, Right Farm is a business-to-business (B2B) digital platform that sources fresh produce from local and international farms for the food and retail sector. The venture provides access to more than 1,000 fruits, vegetables, and microgreens, allowing businesses to place orders and receive delivery within 12 hours.
Mr. Alper Celen, Founder of Enhance Ventures, commented that, “With demand for fresh food on the rise, Right Farm is an attractive investment proposition that we seek to build into a household name for farmers and the food industry.”
“Our investment with DisruptAD reflects our belief that Right Farm’s leadership has the right vision that can transform the fresh produce sector for the long-term,” Mr. Celen further added.