UAE’s Al Habtoor Group thwarts disinformation; Denies Luna PR partnership

By Salma C, Intern Reporter
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Al Habtoor Group
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The UAE-based conglomerate Al Habtoor Group has clarified that the group or any of its divisions, including Habtoor Hospitality (AKA Habtoor Hotels), have not signed any partnership agreements with Luna PR nor has any intention to enter the NFT space at present.

This statement comes as the group’s response to the news released in several media outlets about a deal signed with Luna PR by Mr. Habtoor Mohammed Al Habtoor.

A spokesperson remarked in the official statement that, “We are compelled to clarify that Al Habtoor Group has not entered into any deal with Luna PR relating to NFT space. Any deal or business connection taken by Mr. Habtoor Mohammed Al Habtoor is done so in a personal capacity, and Al Habtoor Group is not liable under any circumstance for any damages or liabilities arising directly or indirectly from this business venture.”

Earlier, media had reported that the Al Habtoor Group plans to enter the NFT space, led by Mr. Habtoor Mohammed Al Habtoor, and the project titled ‘Last Hopium’ will start with a launch of an exclusive NFT Collection in the first quarter of 2022. The release claimed the venture has partnered with Luna PR, an award-winning PR & Marketing agency.

The ‘Last Hopium’ would have featured 10,000 unique avatars designed by Noxx, an acclaimed artist, with experience in creating statuesque avatars for games, and NFTs. The digital assets would showcase 3D renderings of unique characters – each one will be a 1/1 edition, making them one-of-a-kind pieces.

The Al Habtoor Group is one of the UAE’s most respected and successful businesses with operations in both national and international markets. It employs thousands of highly-qualified, experienced professionals.

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