UAE’s LetsTango.com, Aramex unite to supply Thai products in Middle East

By Shilpa Annie Joseph, Trainee Reporter
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LetsTango.com
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UAE’s leading eCommerce retailer LetsTango.com has partnered with the region’s logistics support firm Aramex to accelerate the sale of Thailand-made goods throughout the country and the Middle East region.

According to the agreement, LetsTango.com will add a range of Thai products to its portfolio, while Aramex will expand its logistics capabilities to reach more businesses and customers around the region.

The products from Thailand include various categories such as health and wellness, personal care and hygiene, fragrances, dietary supplements, beauty and fashion, auto accessories and parts, electronic devices, and wearables.

Thai Trade Centre, Dubai, an office under Thailand’s Ministry of Commerce said, “Thailand is a major hub for import-export trade in ASEAN. Considering the wide variety of high-quality products from Thailand, this unique partnership will help to manage the demand and supply between Thailand and the Middle East. We would like to congratulate the initiative taken by LetsTango.com and Aramex that makes Thai products widely available in this region.”

A Thailand Polytechnic survey found that 90 percent of customers shop for a wider selection of products and brands online. It has also disclosed that individuals are searching online for unique and affordable items.

Alex Tchablakian
Alex Tchablakian
COO
LetsTango.com

“Our partnership with Aramex is the first-ever of this kind and is in line with our sustainable growth vision for Thai sellers. As the offerings are tremendous, we are looking forward to connecting Thai vendors to our loyal database. We are seeing an accelerated growth for exclusive Thai products in the UAE region. Having partnered with Aramex, we are hopeful to bridge the gap between the demand and supply that has accelerated in recent times. We are hoping to see great success with this collaboration, and planning to replicate the arrangement with other South Asian countries as well. We are looking forward to generating revenue over $5 million (20 Million AED) in a bid to exponentially fuel eCommerce in the Middle East.”

“Our partnership with LetsTango.com will boost Aramex’s efforts in expanding our services in Thailand and the wider Asia Pacific market. Through Aramex’s robust global network and logistics expertise, we are confident in supporting the strong growth of the region’s eCommerce sector and strengthening the bilateral trade ties between Thailand and the UAE,” commented Samer Marei, Regional Director of Southeastern Asia & India Subcontinent at Aramex.

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