UAE’s Majid Al Futtaim unveils ‘SHAREPay’ for loyalty program members

By Shilpa Annie Joseph, Desk Reporter
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Majid Al Futtaim
Representational Image

UAE-based retail conglomerate, Majid Al Futtaim has added a new payment solution SHAREPay to its popular SHARE rewards program for its members.

The region’s leading loyalty program enables members to ‘Pay, Earn and Redeem’ points in just one tap, using innovative FinTech solutions to enhance customer experience.

SHAREPay, the first of its kind digital wallet in the MENA region, enables SHARE members to link up to 10 existing debit or credit cards to a single digital card allowing for seamless instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem.

According to the statement, “Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem, making the experience smooth, familiar, and seamless.”

Kashmira Motiwalla
Kashmira Motiwalla
Loyalty Head
Majid Al Futtaim Holding

“Our customers are well connected, digitally savvy, crave convenience, and are moving towards a cashless economy by accepting digital forms of payments. By launching SHAREPay and investing in FinTech capabilities, we can provide our customers with ease and utility through frictionless payments and integrating value-added services, and alternative finance options. In line with our evolving digital agenda and existing initiatives, SHAREPay will provide us with valuable data that will help us develop consistent, predictable experiences across all our businesses and more effectively fulfill our vision of creating great moments for everyone, every day.”

Commenting on the launch, Mr. Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding, said that, “We continue to evolve our business ecosystem to ensure that our customers have access to the best end-to-end experience. To do this, we constantly look at ways to add complementary and adjacent services to our core businesses through innovative technologies and solutions.”

“With digital payments on the rise and our customers gravitating towards a cashless economy, the integration of SHAREPay within our business only seems natural,” Mr. Abi Akl further added.

Related: Majid Al Futtaim signs distribution agreement with Universal Pictures


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