Majid Al Futtaim signs distribution agreement with Universal Pictures

By Arya M Nair, Intern Reporter
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Majid Al Futtaim
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Majid Al Futtaim, a leading integrated lifestyle provider in the Middle East, has signed a new distribution partnership with Universal Pictures International, the popular American film production and distribution company.

Majid Al Futtaim Distribution, one of the region’s biggest film distributors, will now release Universal films in the Kingdom of Saudi Arabia, the GCC, and Egypt starting from February 1, 2023.

This new deal realigns the release of Universal Pictures International movies in the Middle East and will see Majid Al Futtaim release such titles as M. Night Shyamalan’s thriller Knock At The Cabin, Super Mario Bros movie, Renfield, Fast & Furious 10, and Trolls 3 to name a few next years.

The new deal with Majid Al Futtaim builds on Universal’s longstanding distribution partnership with highly-respected distributor Four Star Films who will continue to release all Universal titles in Lebanon and Cyprus.

Ignace Lahoud
Ignace Lahoud
CEO
Majid Al Futtaim – Leisure, Entertainment & Cinemas

“This strategic partnership reaffirms Majid Al Futtaim’s commitment to deliver compelling content and the ultimate cinematic experience to cinemagoers in the region. We are proud to collaborate with Universal Pictures International (UPI), which has a long legacy of producing commercially successful and critically acclaimed movies. We look forward to bringing their impressive slate of blockbuster films and popular movie franchises to the big screen and working together to grow the Middle East’s cinema industry with films that attract a large and diverse audience.”

Mr. Paul Higginson, executive vice president, EMEA for Universal Pictures International said that “This is a very exciting time for cinema in the Middle East with the investment and audience interest at unprecedented levels. We are thrilled to be partnering with Majid Al Futtaim, one of the most ambitious and forward-thinking Groups in the region.”

Related: Saudi SAL, UK’s GCL in pact to offer logistics services for Entertainment & Media sector


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