Visit Barbados appoints dnata as its marketing representative in GCC

By Arya M Nair, Official Reporter
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Visit Barbados_Dnata partnership
Rep.Image | Courtesy: GDMO

dnata, a leading global air and travel services provider, has partnered with Visit Barbados, an official travel and tourist information website of Barbados, as it aims to attract more travelers from the GCC region.

According to the official tourism authority of the Caribbean island country, an impressive 32 percent in travelers from the GCC in 2023 increased, compared to the previous year. 

Latest passenger arrivals demonstrate notable growth in travel to Barbados from the UAE, Saudi Arabia, and Qatar. Popular locations across the island with GCC travelers include its capital, Bridgetown, and the world-renowned beaches lining the island’s West Coast and South Coast, where many of its luxury villas and all-inclusive resort accommodations, high-end dining, and entertainment options reside.

Rakhi Purohit, Head of Representation Services at dnata said that, “We are proud to partner with Visit Barbados and look forward to promoting the island as a high-value, sophisticated and multi-faceted destination. In-focus will include the island’s impressive luxury accommodation product, fabulous gastronomic scene, and wide range of unique activities and attractions, from Barbados Sailing Week to eco-adventure experiences, and beyond.”

Visit Barbados has appointed Dubai-based dnata Representation Services as its exclusive sales, marketing, and PR representative in the GCC, to bring the latest news, exclusive rates, bespoke itineraries and more from the destination to travelers in the region. The partnership will focus on showcasing trending experiences for 2024, including travel packages for the highly anticipated ICC T20 World Cup games set to be played in Barbados this year, with the key objective of growing passenger numbers in the country.

Barbados Minister of Tourism and International Transport, Hon. Ian Gooding-Edghill, commented that, “Barbados presents an alluring long-haul holiday destination from the GCC. With excellent one-stop connectivity, our partners at dnata can support local travelers with the latest in travel, accommodation, and experiences. We have prepared a recommended seven-day itinerary for 2024 travel which showcases the best of the destination and its own signature style in luxury.”

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