Viola Communications, a subsidiary of Multiply Group, the Abu Dhabi-based integrated marketing agency, has signed an MoU with iShout, a leading influencer marketing and UGC Content Creators agency.
The agreement establishes a long-term strategic partnership that leverages the power of AI, advanced data analytics, and world-class influencer management platforms to deliver smarter, more impactful, and measurable influencer marketing outcomes in the UAE and beyond. It aims to empower brands with deeper insights, stronger audience engagement, and optimized performance across diverse digital ecosystems.
The partnership combines Viola’s expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-technology-driven influencer platform, campaign management, and UGC-focused content creation. Together, the two agencies will deliver AI-powered strategies designed to build authentic connections and deliver measurable results for clients across the Emirates.
“Influencer marketing is no longer about reach alone; it’s about precision, authenticity, and measurable impact. With this partnership, we are contributing to the UAE and the region’s fast-growing digital economy, helping brands tell smarter stories and engage communities in ways that reflect the spirit of innovation the Emirates is known for.”
Amin Harb, Co-Founder of iShout Media, said that, “Our mission has always been to advance the industry through innovation. With the launch of our all-in-one AI platform, brands can seamlessly streamline influencer selection, optimize creative content, and maximize ROI. Through our partnership with Viola, we are expanding this vision and setting a new standard for the future of influencer marketing.”
The agreement underscores Viola’s continued commitment to blending creativity with technology, fostering innovation, and driving meaningful brand impact, while collaborating with best-in-class partners and strategic innovators across the region.
