Yas Holding’s Taraf launches its 1st property, Luce at Palm Jumeirah

By Arya M Nair, Official Reporter
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Taraf launches Luce
Image Courtesy: Yas Holding

Taraf, the real estate division and prime residential property developer of UAE-headquartered Yas Holding, has revealed its first property, Luce, a new landmark on Dubai’s Palm Jumeirah, offering contemporary luxury and an enhanced living experience in spacious light-filled homes with sweeping panoramic views.

Luce guarantees unrivaled waterfront views over Dubai’s coveted blue waters and private beach access to the pristine white sands of Palm Jumeirah. The building’s design is inspired by nature, the beach, and the sand’s elegant curves and organic lines, and takes its cues from the fluidity within both Dubai’s desert and seascapes.

The property encompasses a mix of luxury units with exclusive 2-, 3- and 4-bedroom units with sea views, along with a duplex and a penthouse. Elegant modern facilities include a swimming pool, a children’s playing area, a gym equipped with the latest sports equipment, a recreation space for social gatherings with direct access to the beach. It also reflects Taraf’s mission to create lifestyle destinations that elevate living and create authentic places that form strong communities, build connections and shape meaningful lives.

Ahmad Shibel_Taraf launches Luce
Ahmad Shibel
CEO – Taraf

“Setting a new standard for contemporary luxury, Luce is a unique property that reflects Dubai’s iconic identity. We are proud to offer our residents a luxurious, exclusive, comfortable and curated living environment, which will add further value to the communities on the Palm Jumeirah.”

Ms. Low Ping, Group Chief Executive Officer at Yas Holding said that “Luce reflects our unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives. We are proud to bring new and unique investment opportunities to the UAE and international market, enhancing Dubai’s position as one of the best cities to live in the region. The launch of Luce, which is a true gem, offers privacy, luxury and comfort to those seeking a highly curated living experience.”

Taraf creates lifestyle destinations that stand the test of time with authentic places that form strong communities, build connections and shape meaningful lives. Properties add value not only to the lives of their residents but also to the surrounding environment with the future in mind.

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