DMCC, the world’s flagship Free Zone and Government of Dubai Authority on commodities, trade, and enterprise, has signed a strategic deal with the leading manufacturer and distributor of gourmet coffee and coffee machines Boncafé Middle East to produce locally roasted coffee at DMCC’s state-of-the-art Coffee Centre.
According to the statement, the alliance intends to strengthen coffee trade in Dubai and Middle East and North Africa (MENA) region.
Under the deal, DMCC Coffee Centre will produce a range of locally roasted coffee, which is set to boost trade flow into Dubai and help to cement Boncafé’s brand position in the MENA region.
In addition, the DMCC Coffee Centre will produce and solely distribute a range of bespoke coffee products tailor-made for Boncafé across the Gulf Cooperation Council (GCC) region.
“DMCC is proud to partner with Boncafé, a true powerhouse in the coffee industry and the region for 18 years, to provide them with a range of bespoke services to facilitate their global trade. This collaboration underpins our strategy of providing world-class services, from roasting and quality control through to packaging and distribution, that cater to the entire coffee value chain. It also truly reflects the strong reputation the Coffee Centre has built and its ability to attract leading coffee players, in turn positioning Dubai as a global hub for specialty coffee. We thank Boncafé for choosing us as their partner and very much look forward to working alongside their teams.”
“To partner with DMCC is a natural progression for the Boncafé & Massimo Zanetti Beverage Group and this further shows the Group’s commitment to develop locally roasted UAE coffees. This will undoubtedly enhance our brand’s position throughout the whole Middle East region being now produced locally in the UAE,” said Mr. Tony Billingham, CEO MENA and Group Executive Director of Boncafé.
The DMCC Coffee Centre offers world-class infrastructure and services, and the partnership will further cement its position as a leading centre of excellence and trade producing a range of high-quality coffees. The move serves both the global and local markets by offering fresh and cost-effective coffee.