YouTube tests new feature that displays products auto-detected in videos

By Amirtha P S, Trainee Reporter
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The world’s largest video-streaming platform YouTube is testing a new feature that will automatically detect products in some videos and it will further show a list of related products.

In its recent post, YouTube has said that “We are experimenting with a new feature that displays a list of products detected in some videos, as well as related products. The feature will appear in between the recommended videos to viewers scrolling below the video player.”

With the new feature, YouTube aims to help people explore more videos and information about those products on the video streaming platform itself. Currently, the platform is testing the feature with a small group of users in the US.

According to reports, YouTube had begun testing this feature with a small group of users by mid of last year itself and now it is expanding to more users. The report further noted that there was no clear information available regarding the implementation of the new feature.

The new feature comes in line with YouTube’s new tool for content creators, which will automatically check videos and alert creators of potential copyright claims and ad sustainability restrictions before they publish the videos.

The tool aims to make it easier for YouTube content creators to avoid copyright claims and monetize their videos properly. For instance, if a copyright claim is detected, creators will have the option to figure out a way to address the issue. They can seek assistance from YouTube to address the issues. In case creators believe they did not flout copyright rules, they can also dispute the claim.

Related: YouTube adds hashtag landing pages to offer a new way to discover videos

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