Zain Bahrain to train employees in sign language promoting inclusive culture

By Arya M Nair, Official Reporter
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Zain Bahrain, the leading Mobile Broadband network operator in the Kingdom and the Bahrain Deaf Society have united to bring its internal focus to impairment diversity and expand its service to all segments of society in order to instill an inclusive company culture.

Zain Bahrain explored a long-term partnership with the society, as well as ways to support segments with impairments in order to make the Zain brand more accessible to all. The company will continue its efforts towards executing the latest programs aimed at achieving customer satisfaction, in addition to introducing the most recent services to maintain its position in the Bahrain market.

As part of its corporate social responsibility program, and in the hope to inspire others, Zain Bahrain has announced its target to train some of its employees to learn sign language in order to further serve all members of the public in the best way possible.

Zain is the region’s first telecom provider to open a ‘Diversity and Inclusion’ office, reflecting the company’s commitment to raising its whole workforce while also helping society. Its ongoing efforts to support and empower its employees and to adapt and foster a diverse and inclusive workforce have positioned the company as a catalyst for change.

Sheikh Abdulla bin Khalid Al Khalifa
Sheikh Abdulla bin Khalid Al Khalifa
Director Communications & IR Zain Bahrain

“The meeting with Bahrain Deaf Society is a step further to showcase our long-term responsibility and dedication towards becoming an inclusive organization. At Zain Bahrain all our customers are equal and it’s our responsibility to equip and train our employees accordingly. The initiative to train some of our employees to become sign language competent highlights our commitment to provide the best services to customers with accessibility needs, a welcoming attitude, in addition, to support them with a seamless mobile experience.”

Commenting on meeting the Zain Bahrain team, Mr. Aqeel Ali, President of the Bahrain Deaf Society commented, “People with different communication needs should be given equal importance and we are glad that Zain Bahrain is taking initiatives and has developed protocols to provide training to ensure the customer service employees know how to communicate to people with impairment.”

Zain Bahrain is committed to strengthening the mobile telecommunications ecosystem with a vision of inclusive development that leads to socio-economic progress, in line with the United Nations’ Sustainable Development Goals (SDGs) of leaving no one behind.

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