Abu Dhabi’s Daman unveils ambitious new business strategy to boost operations

By Shilpa Annie Joseph, Desk Reporter
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The National Health Insurance Company – Daman has revealed its ambitious new business strategy to help them improve their business operations as the company celebrates 15 years as the largest health insurer in the UAE.

The strategic vision is based around four central pillars that will support Daman continue to expand its service offering and bring the latest innovations to its members across the country, as the UAE looks ahead to its centenary celebrations in 2071.

The four central pillars of Daman’s new corporate strategy are:

  • Maintain the extensive partnership established by the company with government agencies,
  • Increasing Daman’s product value proposition,
  • The continued achievement of operational excellence across the company,
  • And providing innovative smart solutions that lead the wider sector.

According to the statement, the company’s strategic goal is based on its significant 15-year expertise in the health insurance and broader healthcare industries.

Mr. Khalid bin Shaiban Al Muhairi, Chairman of the National Health Insurance Company – Daman said, “Over the past fifteen years, Daman has been an integral element of the Abu Dhabi Government strategic vision for the development of the Emirate’s insurance and healthcare sector. Through a comprehensive health insurance system, all Abu Dhabi citizens and residents have access to a dependable, sustainable quality health care coverage in line with the Government’s vision.”

“Now, in its fifteenth year, the company enters a new stage, at a time when the UAE is celebrating the Year of the 50th, our new strategic direction has been crafted principally to ensure that the company meets the aspirations of UAE Centennial 2071,” Mr. Al Muhairi added.

Hamad Al Mehyas
Hamad Al Mehyas
CEO – Daman

“Over the past fifteen years, Daman has built and enabled a peerless range of technological systems and ensured an extensive diversity of network providers, all intending to benefit our customers. Innovation has been a fiber at the heart of Daman’s corporate ethos. We were the first insurance company in the UAE to create cardless insurance policies back in 2017, as well as the first online policy management services as early as the late 2000s, thanks to our extensive technological backing in our systems and processes. Emiratisation continues to be a key priority for Daman. The rate of Emiratisation in recent years has increased by 40 percent.”

“In having such a workforce, Daman has been resolutely able to meet challenges in the wider market for local talents as it focused on training, education, and work-experience to bridge the Emiratisation gab in the sector – an effort that will continue as part of our future strategy,” Mr. Al Mehyas added.


Daman was established in 2006 as the Emirates’ first specialized health insurance firm. The company has grown to become the nation’s largest health insurance provider, as well as a trusted partner of the government on a variety of programs and in the design, implementation, and monitoring of a quality health insurance system. Daman manages the most comprehensive healthcare network, with more than 2.5 million members signed up to its schemes.

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