ADIB rolls out ‘Sanadna’ initiative for UAE frontline personnel

ADIB rolls out ‘Sanadna’ initiative for UAE frontline personnel-GCC Business News
Image Courtesy: ADIB | Cropped by GBN
By Staff Writer, GCC Business News

Abu Dhabi Islamic Bank (ADIB) has launched ‘Sanadna,’ a dedicated initiative aimed at supporting the nation’s frontline personnel and recognizing their ongoing contribution to the UAE’s security and wellbeing.

The program extends practical support to small and medium-sized enterprises (SMEs), reinforcing ADIB’s commitment to the nation’s economic stability.

The Sanadna initiative is designed to deliver timely, meaningful support to frontline heroes, including members of the UAE Armed Forces, Ministry of Defense and Interior, police, civil defense, and emergency medical services.

Eligible customers will benefit from flexible financial solutions, including deferment of personal and auto-finance installments for up to three months with no additional charges, access to a 0.99 percent Al Yusr Salary Advance Finance rate, profit-free installment plans for school and tuition payments, and grace periods on personal finance buyouts and auto finance.

In addition, frontline personnel will have access to complimentary life takaful insurance for three months on new home finance, household and home protection takaful solutions, and a 100 percent

The initiative further extends to ADIB’s wealth management solutions, offering fee waivers on Smart Sukuk investments for three months, no custody fees for the first year, and 50 percent fee reductions on savings plans.

Frontline customers using the Ghina account will also enjoy increased chances of winning in lucky draws, including prizes valued at $81,600 (AED 300,000) and the opportunity to win a Nissan Patrol. Annual fees on new digital cards, including Exceed and Cashback, will be fully waived.

Recognizing the vital role of SMEs in the UAE economy, ADIB’s Sanadna initiative provides practical solutions to enhance business continuity and flexibility.

Measures include installment deferrals of 30–60 days from April to June 2026, takaful protection to safeguard businesses, and up to a 50 percent fee waiver on new POS services.

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