Arab Trade Desk inks digital advertising sales deal with Al Wakeel Media Group

By Rahul Vaimal, Associate Editor
Online Advertising
Representational Image

Arab Trade Desk (ATD), a digital advertising innovator in the Middle East and North Africa (MENA) region signed a cooperative agreement with Al Wakeel Media Group, designating ATD as the exclusive selling agent for digital advertising.

Under this partnership, the advertising sales and inventories for AlWakeelNews.com and Mala3eb.com will be managed through ATD’s streamlined programmatic advertising platform.

The agreement was signed by the Chairman of ATD, Mohamed Alayyyan and the founder of Al-Wakeel Media Group, Mohammad Al Wakeel under the presence of the Managing Director of ATD, Mohammed Srour, and the General Manager of Al-Wakeel Media Group, Laith Al-Wakeel.

ATD is a programmatic advertising platform that enables its customers to easily and effectively navigate the world of digital advertising. The platform can be used as a self-service tool or a fully managed service and it gives users more autonomy and insight into their digital advertising experience.

With this deal, Al-Wakeel Media Group, a key player in Jordan’s digital media landscape, will be able to more proactively control their advertising inventories and bookings, in a way it would increase the revenue and at the same time offers a rewarding experience for their readers.

Commenting on the occasion, Srour stated that, “At ATD, we are honored to be able to work with Al Wakeel Media Group. By establishing an open, accessible, and transparent space for both publishers and advertisers, we strive to create a digital landscape that is more rewarding for everyone involved including end-users.”

Speaking at the signing, the General Manager of Al-Wakeel Media Group, Laith Al Wakeel noted that “ ATD uses unrivaled AI capabilities and other advanced tools to help advertisers more effectively target relevant and niche audiences, which in turn gives our readers a more relevant and enjoyable experience on our websites.”

Al-Wakkel Media Group

AlWakeel News is among the most popular news portals in Jordan, while Mala3eb.com offers sports enthusiasts in the Arab region with comprehensive, up-to-date news and coverage of their favorite athletes, competitions and events.

Arab Trade Desk

Arab Trade Desk (ATD) is a programmatic advertising platform that makes the process more streamlined, transparent, and effective for everyone involved. Founded by Jordanian entrepreneur Mohamed Alayyan, Arab Trade Desk is a subsidiary of Abu Dhabi based Alayyan Group, a diversified holding company.

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