Audi Middle East becomes Dubai Future Museum’s Official Automotive Partner

By Salma C, Intern Reporter
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Audi-Dubai Future Museum
Audi Middle East and Dubai Museum of the Future top officials at the ceremony

German automobile manufacturer of luxury vehicles, Audi has entered into a unique partnership with the Museum of the Future, the first-of-its-kind, state-of-the-art museum in Dubai, to be its official automotive partner.

Under the partnership, the German brand will showcase its electrification and sustainability plans, reflecting the UAE’s forward-looking mission. The purpose of the museum is to inform the government’s future initiatives around sustainability, leadership, space exploration, and progress in this architectural masterpiece where “history is made, rather than displayed.”

Visitors to the museum will have the opportunity to explore Audi’s two famous concept cars for the first time in the Middle East while experiencing a constant stream of other Audi innovations as they launch.

Audi AI:ME

Audi AI:ME Image
Audi AI:ME | Image Courtesy: Audi Newsroom

One of the two concept cars on display at the museum is the Audi AI: ME, the first car with the look of an automated driving compact car. The two letters in the name of the small but spacious car represent the entire cluster of advanced mobility technologies that Audi adds.

Audi Skysphere

Audi Skysphere Image
Audi Skysphere | Image Courtesy: Audi Newsroom

The Museum of the Future will also display the Audi Skysphere, also known as the spectacular roadster. The Skysphere is a sedan that combines two different driving experiences, a magnificent touring experience and a sporting experience. The brand portrays its vision for the future progressive luxury segment, in which the interior becomes an interactive space and the vehicle a platform for attractive experiences.

Both models align with the brand’s future-forward theme, placing Audi as a leader in future mobility, and the partnership with the Museum of the Future makes a great pairing.

Audi AI

Audi AI is a cipher of a variety of electronic systems that eliminate the hassle of drivers, at the same time give new possibilities for using the time spent in the car. To this end, Audi AI uses strategies and technologies from the fields of artificial intelligence and machine learning. This will make future models with four rings more intelligent and empathetic. They can constantly interact with their surroundings and passengers and thus adapt themselves better to the needs of those in the car.

Carsten Bender
Managing Director
Audi ME

“This is an extremely exciting partnership for Audi Middle East to be involved with, as the official automotive partner of such an inspiring landmark that will serve as a beacon of advancement in Dubai and the region. We would like to firstly extend our congratulations to His Highness Sheikh Mohammed bin Rashid Al Maktoum for inaugurating this symbol of the future. The Museum of The Future, with its blueprint for progress, aligns perfectly with the Audi brand; and as such looks forward to presenting innovative solutions and products that will reimagine what the future of mobility could look like for generations to come.”

As part of the brand partnership, Audi will install a robust system for charging infrastructure within the museum’s parking facilities to support the future vision of electric mobility.

Related: India’s Hero MotoCorp unveils new electric mobility brand ‘Vida’